Plus, if NASCAR carries this momentum into the 2023 season, everything will be up again. Can you elaborate on why NASCAR believes that to be the case? The Great Recession that swept across the landscape starting in 2008 changed everything. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. And then, we run almost all the way through November with only one off weekend in 2022. You may opt-out by. We needed them in 2020. Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. NASCAR TV Ratings: Every NASCAR Cup Race Since 2011 - TobyChristie.com To the extent that the platform penetration levels change or the trajectory of those platforms changes between now and then, thats something that we would take a look at. You only have access to basic statistics. Along with that came an all-important metric: the Nielsen ratings. In some ways the Recession came at a most inopportune time for sports TV. Are you as bullish? (Busch would have still won.). In an era of falling TV ratings across nearly every sport, NASCAR has continuously been used as the archetype of this decline. Chase Elliott, for example, recently voiced his opinion on the matter. Its certainly healthy in terms of eyeballs, Hebrst said. These Are The Reasons Why NASCAR Is Losing Fans - HotCars There is a lot of tradition in these race lengths. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. Ryan Truex ran away from the rest of the field and easily won Saturday's NASCAR Xfinity Series race at Dover Motor Speedway. This marks the second straight week that NASCAR has been up in viewership. Home Daytona 500 ratings history (1979-present). Your email address will not be published. Pennzoil 400 at Las Vegas Speedway was also the most-watched event of the weekend on March 6 with a viewership of 4.544 million and a rating of 2.71 million. Compared to all other sports, the curve is in on the uptrend, but on its own graph, the curve is on the downtrend. Jordan Bianchi is a motorsports reporter for The Athletic. This. The 2013 Daytona 500 that was because of Danica Patrick. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. NASCAR: Why are TV ratings down this year? Vote in our poll, here! I think thats some pretty solid footing.. Another change for 2022 is that there are going to be more races on network TV, and on the NBC side races on cable are shifting from NBCSN to USA Network, which is in more homes than NBCSN (NBCSN is shutting down at the end of 2021). NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. The only way to get out of the NFL season would be to do one of two things. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Those numbers of course, dont tell the entire story. It was not a great race. working with us to tweak the distribution as needed. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. At a designated cut-off . What is NASCARs perspective on this criticism? I can save this sport . The lead-in ARCA race drew a 0.34 and 522,000, down slightly year-over-year (0.35, 532K). NASCAR TV Ratings Stabilize Amid Pandemic, Progressive Changes - Forbes You can contact him here or on the Sports Media Watch Twitter page. I also think it's healthy just in terms of the interest. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. I think that the relationship between our network partners and NASCAR has changed for the better. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. That's the first time in a decade that that has happened, Hebrst said. to incorporate the statistic into your presentation at any time. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. The NASCAR Trucks Series averaged 627,000 viewers for 23 races across FOX and FS1 in 2022, +5% from 599,000 viewers for 22 races in 2021 TV Ratings - Martinsville November 1, 2022 Adam Stern from Sports Business Journal reports that NBC earned a 1.52 rating with 2.541 million viewers for Sunday's Championship 4 cutoff race at Martinsville Speedway In other words, twice as many watched the title race in 2015 than this year. I think the 1979 and 2013 Daytona 500s had artificial bumps in ratings/viewership because of a snowstorm in the Northeast in 1979 when people stayed home and watched the race that wouldnt have otherwise. Is NASCAR the Most Watched Sport in America? | Sports Nascar's TV Ratings Are No Longer The Big Deal They Once Were - Forbes Has either Fox or NBC indicated that theyre interested in re-upping? We have a really good relationship with both Fox and NBC. Follow below for live results and highlights from this year's Wurth 400. This years Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. So that's household using televisions. Obviously, NASCAR would like to see growth, but looking at the numbers, is NASCAR pleased with where its at right now? Statista assumes no NFLX NASCAR announced recently that start times for next years races, largely across the board, are going to be later. We will be a linear TV property, traditional TV property, through 2024. Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? So from 2018 to 2021, and Im projecting lets say what was a projected flat number for Phoenix, will be around a decline of 7 percent. Plus, the hype leading from the Clash helped the start of the year. This past week, he pitched the idea of a single-elimination tournament, played out within the confines of five Cup Series races on five consecutive weekends. So there is a direct correlation between our viewership trends and the advertising revenue that is attributed to our property. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). What time does the NASCAR race start today? TV schedule, channel - MSN data than referenced in the text. I think youll continue to see a premium on those network windows from the team side. On Twitter, Adam Stern highlighted the viewership of the event, posting: What has caught the attention of many, however, is how they have managed to outshine other sports in numbers of viewership but have not been able to beat its last years record of viewership. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. The media landscape has evolved over the course of the last eight years. It is and it will be a balancing act for us in the industry in 2023 to get that distribution mix right because were not going to have all of our races on broadcast, were not going to have all of our races on over the top platforms, we will be somewhere in between. Friday's NASCAR Truck Series race was also broadcast via FS1. This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. Looking back, knowing that its probably best for NASCAR to be on a network channel as opposed to cable, is that a concession NASCAR would have made? It is now the first race that has been up when it is a direct comparison with no other factors affecting it, such as a change from Saturday night to Sunday afternoon. Where does NASCAR sit in the viewer landscape? On ratings, streaming (Photo by Jonathan Ferrey/Getty Images). It was a successful year as the sport averaged over three million average viewers per race. NASCAR has proven to be a sport with a huge audience in terms of viewership. The Coca-Cola 600 is a test of man versus machine and that is one I would not see changing anytime soon. NASCAR Cup and Xfinity Series Deliver Viewership Gains Across NBC And frankly, OTT platforms offer access to a younger demographic than we have on cable TV today. Accessed May 01, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. Im pleasantly surprised about the stability of our viewership number over the course of the last three or four years. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. There were slight improvements from last years, however, which had a viewership of 4.24 million and a rating of 2.5. Fair to say midweek races are probably an idea thats come and gone? Kyle Buschs win, which peaked with 5.85 million viewers, was the second-straight NASCAR race to increase year-over-year after the first eight declined. Going against the NFL in the fall can be a tough proposition. ET start time, and was probably two points off the season average based on where we expected that to be. There are also financial tradeoffs to that as well. When combined, it shows that NASCAR is in a pretty good place. And Id say our perception as a property has been turned on its head over the last two to three years. 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