Factors on which these airlines positioned their brands, Above data clearly show that in term of quality, price, availability and promotional activities the top of the mind brand is Emirates Airline. The airline is also the 10th largest airline in the world in term of travels who travel every week from this airline. The main stakeholders include the Dubai government, company management, passengers, travel agents, aircraft providers, and staff. Emirates average fleet age remains at a youthful 7.3 years. And, as they also cargo carrier then their major aim is also provide on time delivery to its customers. All Rights Reserved. 2023 The Emirates Group. This is primarily due to the full year impact of the pandemic situation including a nearly 12-month shut down of the facilities in Australia which dnata had acquired only two years ago. Sheikh Ahmed said: No one knows when the pandemic will be over, but we know recovery will be patchy. Due to ideal place for conducting businesses and due to best tourist spots in the country, the country is the ideal place for foreign investors. You dont fill them up, you lose a lot of money. Emirates would be concerned about potential business expansion in the attractive U.S. markets and it may affect its future growth and profitability. The total number of employees in this company were 38797 in the fiscal year 2011 (Group, 2011). Different forces that combined together create society are references groups, family groups and opinion leaders. The airline purchase its aircraft from the top companies in the world Air Bus and Boeing. We will write a custom Report on Emirates Airlines Strategic Choices and Decisions specifically for you for only 11.00 9.35/page. and the flag carrier This includes a one-time impairment charge of AED 710 million (US$ 193 million) mainly relating to certain aircraft which are currently grounded and are not expected to return to service before their scheduled retirement within the next financial year. The firms other cost-efficient operations include. "Emirates Airlines' Strategic Choices and Decisions." During the year, dnata completed the purchase of Destination Asia, bringing one of Southeast Asias top destination management companies fully under the dnata Travel Group umbrella. We ask sample of 15 people to rate out competitors brands and our brand price quality on rating scale of 1 to 5. This report contains the table contents only. As for as natural resources are concerned UAE is rich in two of the biggest natural resources i.e. petroleum and natural gas reserves. From tan till now the airline has shown tremendous growth. Grant, R 2002, Contemporary Strategy Analysis, Concepts, Techniques, Applications, Blackwell publishers, London. Internal and External Stakeholder Analysis - Peachy Essay Emirates Airlines: Tough Business Conditions - LinkedIn dnatasCatering business accountedfor AED1.0 billion (US$285 million) of dnatas revenue,significantly down by 68%. The feasibility of the strategies based on its resources and constraints. With significantly reduced and constrained capacity deployment across most markets, Emirates, Due to ongoing pandemic-related flight and travel restrictions, the airline reported a, Emirates carried 6.6million passengers (down 88%) in 2020-21, with, With the strong demand in air freight throughout the year, Emirates cargo division reported a, The impact of COVID-19 was felt across all dnata businesses, and in 2020-21 dnata recorded a, With reduced flight and travel activity across the world, dnata's. The SAF model applied to Emirates indicates that each of the three strategic options is essential in the airlines growth. A core part of our strength as a business stems from the 'open skies' environment at our main operating base, Dubai International, where we compete with over 100 other scheduled airlines. On the other hand, the aircraft suppliers and travel agents may not be affected by the airlines cost-reduction measures because they depend on many clients. The government has also establish a trade free zone for conducting businesses activities. Emirates' Economic Impact in Europe Figure 1. Working closely with aviation stakeholders to design and implement bio-safety measures, Emirates gradually restored its passenger network and hub connectivity from mid-June 2020 as the UAE re-opened for transit travellers and later for international arrivals. Stakeholder engagement in the development of - ScienceDirect (PDF) Analysis of airport stakeholders - Academia.edu And toady Emirates Airline also known as low cost carrier (rodrigo, 2012). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In recent times major airlines such as British Airways has been plagued by downtime in their passenger support systems due to failure of IT infrastructure causing cancellations of flights and passenger inconvenience. The firm already has technology (Emirates IT) to support these systems. Web. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The level of these stakeholders' impact on the strategic progress of Emirates is different. Other people:Business people, families, professional and other people from all over the world. In Singapore and Australia, it introduced new high-tech cool dollies to enhance its pharma and perishables handling capability; in Italy its subsidiary, Airport Handling SpA, partnered with Beta Trans to provide full cargo services to customers at Milan Malpensa Airport; and in Indonesia, dnata entered the market through a partnership with PT UNEX Rajawali Indonesia (UNEX) where both entities will make joint investments in ground handling facilities, equipment, and training. An evaluation of the strategies using the SAF model showed that the three options could contribute to the airlines growth. Mentioned earlier the main and the foremost thing in the marketing is target market identification. Through the year, the Catering division adapted its products and services to meet new customer requirements, including the provision of meals for quarantine facilities. Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel. However, Emirates can integrate backwards with its in-flight amenities (strategic option 2) to compete. Emirates Airlines SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting. In short, stakeholder theory presents an opportunity to infuse business analysis with ethical standards ( Freeman, 2015 ). The Emirates Groups service Emirates Sky Cargo undertake the cargo activities of this airline. The airline is the leading as well as the largest airline of not only UAE but also of Middle East. Analysis of Stakeholder Definitions and Goals To examine the role of the airport stakeholders a precise definition of stakeholders and their goals for the airport is . The airline was established by the Emirates government. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. US$ figures are converted at 1US$ = 3.67AED and are based on the AED figures rounded off in millions. The airline is firmly committed to its long-standing strategy of operating a modern and efficient fleet, which underscores its Fly Better brand promise, as young aircraft are. 1 Paper Number: 109 Analysis of Airport Stakeholders David Schaar (Ph.D. Lohman, G, Albers, S, Koch, B & Pavlovich, K 2011, From Hub to Tourist DestinationAn Explorative Study of Singapore and Dubais Aviation-Based Transformation, Journal of Air Transport Management, vol. Therefore, the strategic options will not reduce the financial returns/profits of the airline. Emirates local competitors include RAK Airways and Etihad Airways. Emirates Airlines' Strategic Choices and Decisions. In addition, it uses product differentiation and geographical diversification (strategic option 3) to compete. In analyzing product positioning, needs and wants are commonly referred to as product attributes. Emirates SWOT Analysis, Competitors & USP | MBA Skool It also continued to invest resources towards environmental initiatives, as well as supporting communities and incubator programmes that nurture talent and innovation to drive future industry growth. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. In addition, Emirates Airline has a large fleet size (217 large carriers), integrated services, and brand equity (intangible resource) to support its growth. The airline reports a Passenger Seat Factor of 44.3%, compared with last years passenger seat factor of 78.5%; and a 48% increase in passenger yieldto 38.9fils(10.6US cents) per Revenue Passenger Kilometre (RPKM), due largely to a favourable route mix, fares and continued healthy demand for premium seats. The company has diverse culture, as it has many subsidizers and more than 50 parent company. This reflects the impact of the suspension of scheduled passenger flights at both Dubai airports (DXB and DWC) in March 2020 as part of the UAEs pandemic containment measures. For them their main aim is that they provide such services that their customers get full satisfaction. dnata continued to win new contracts in 2020-21. 1. Emirates has full-service lounges at its primary airport in Dubai to cater for arrivals and departures. Emirates average fleet age remains at a youthful 7.3 years. We're here to answer any questions you have about our services. Accept cookies to experience the full functionality of this page. The requirements for the implementation of the strategies include financial systems, passenger management systems, and HR systems. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 2009). DUBAI, U.A.E., 12 November 2020: The Emirates Group today announced its half-year results for its 2020-21 financial year. Damuri, Y & Anas, T 2008, The Emergence of Low Cost Carriers in South East Asia. Therefore, the section in detail analysis the potential customer of this airline and the different factors that affect their purchase decisions. Positioning is referred as creating the image of your product in the mind of that divided potential market. Economic. SUCCESS AND SUSTAINABILITY OF EMIRATES AIRLINES -A - ResearchGate Thus, the LCC-dominated markets in Asia, including China, India, Malaysia, and the Philippines, are potential destinations for Emirates (Damuri & Anas 2008). Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Emirates Airlines SWOT & PESTLE Analysis | SWOT & PESTLE You can use the following in your reference section in order to give credit to the source. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. Our economic impact Please click here for more information. DII impact from Emirates' operations 5 Figure 4. Air canada- Digital Marketing Strategy Keshav Arora 1.9K . 610 - 611): 1) Arriving passengers A strategic drift arises when a firms strategies are shaped gradually by its history or organizational culture that is not in consonance with industry trends (Grant 2002). For example Emirate Airline has succeed to avoid its prices matching with what other airlines are offering product to customers at lower price. These forces include the customers of the company, company itself, its competitors, the market intermediaries and many other stakeholders (Global Marketing Environmental Factors Affecting Marketing Strategy, 2013). Three type of people is the target audience of Emirates Airline business people, families, and transit passengers. Free resources to assist you with your university studies! The Summary report contains the SWOT & PESTLE table contents only.
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