WebApr 21, 2019 - Explore Richard Nguyen's board "Print ads - Joseph sugarman" on Pinterest. 4.11 avg rating 1,222 ratings published 2006 17 editions. I had to fill that one page and I only had like a couple days to do it. Steven Sugarman Net Worth His first book, Success Forces was published in 1980 by Contemporary Books and he has completed three marketing books based on what he taught at his exclusive seminars--Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick and Television Secrets for Marketing Success. You can charge more for the product and there is increased desire when a problem needs to cured. We sold them for something like 10 years. Youd be perfect for that shoot. She said, Okay. How legendary copywriter Joe Sugarman gets his creativity How I discovered it is interesting too, really an example of karma. If you can entertain your customers, theyll keep watching. I discovered infomercials. Why do I care about how you discovered the BluBlocker sunglasses? Joe: Oh my goodness. You up for that? Now, the one thing we didnt dothat was we never let anybody look through the lens in the TV show. Theyre giving Mixergy listeners 80 hours of developer credit when they pay for their first 80 hours. If you're a premium member, you can save your likes. Joe: Times have really changed. I have so much fun at restaurants. I really learned a lot just by teaching what I knew. I was once asked to spend an hour talking about storytelling. Chicago is my hometown. Joe: Well, it depends. With a knack for narrative, Joseph Sugarman used words to move Andrew: Are you giving me your credit card number? Andrew: Yeah. by. Its a long story, but Ive got thousands of these cards left. WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. The results were fantastic. They offer a no-risk trial period. This is his much talked-about house, by Michael Haverland and then Stelle Lomont Rouhani, before completion. Joseph Sugarman became one of the most successful direct marketing copywriters of the last century. Im cringing thinking of mine. The article also cited the $1,500 laser-operated mousetrap that nobody bought. Joe: We were very successful, by the way, with that MagicStat Thermostat. Andrew: I found in software that talking to customers is really important, to understand what they need, to understand how to create it, to understand if theyre following along with the flow of the software, to understand if the ads theyre writing and the landing pages all communicate things that matter to your customer. If they dont read the first sentence, how will they read the second? Chabad Intown blew off the doors on Jan. 15 with an atypical historian, storyteller and ex-mobster Myron Sugerman. Trust is another issue, another trigger. You had to buy the pair in order to know. Tip #7: Understand the nature of the product. What they do is organize peoples books. We were selling electronics. One example he gives is regarding the burglar alarm mentioned above. So, I kept doing this. Web Joesugarman.net ranks 1,666,347globally on HypeStat. And copywriting legend Joseph Sugarman describes his first ads as. He is considered as a true legend in the field of TV entertainment. Im telling people if they want to hire developers, they can go to Toptal. All of them available on Kindle, which is my preferred way of reading it and paper, of course. Could you please replace them? And of course we replaced them. Im going to listen to what Andrew says. You do have a website, dont you? Joe: My office address is 3350 Palms Center Drive and thats Las Vegas, Nevada, of course, 89103. Joe, did you thenyouve said that youve failed a lotdid you thenwhats that? Ill give you my credit card number over the phone? So, we think, Okay. It was probably the best job I had in my life. Joe: Right. ", "I've learned copywriting from big giants such as AWAI, Dan Lok, RMCB, Ramit Sethi, and Agora but I can effortlessly say Carmine has the wisest and most precise course on copywriting. They fail once and it is all over. His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of Success. I have the physical versions of these books, but theyre all available digitally on Amazon too, which Ive been enjoying. Copy that sells a winning concept will originate from a powerhouse brand strategy. But I thought this would be a really good TV ad. Joseph also answers to Joseph H Suger, Joseph Harry Sugerman, Joseph H Sugarman, Jospeh H Sugerman and Joseph Harry Sugerman, and perhaps a couple of other His company, JS&A Group introduced dozens of new innovations, including the pocket calculator, the digital watch, cordless telephones, and computers sold through ads to what I think must have been skeptical audiences who were by the end of the ad so convinced to buy it that they pulled out their credit cards and bought. My customers are paying me to learn. Now we sell a few thousand, but thats it. 12 Juicy Copywriting Samples to Feast Your Creative Brain On! Well, as you know, here with me on Mixergy if youre listening to me, theyre going to give you a deep discount off of their price to encourage you to sign up and frankly because they want to know how many Mixergy people are signing up to figure out whether the ad here is effective for them. Why should we, when were creating a product and then selling it, if its software, tell people how they came up with this? The list goes on. You listen to it. Is it Top Talent or Top. Look back at the BMW example to see this in action. So its just writing in general. We used baseball stars. trouble finding developers, Toptal is a network of elite pre-vetted software developers. Joe: At the height, of course, we were selling 300,000 pair a month. They block all the blue light. He gives me this whole pitch. Well, I was in electronics. So, anyway, the third item is to explore life in its fullest. However, if the copy tells me that these cars keep their value and there is a more affordable way to lease the car, I may be more inclined to follow the path my emotions would lead me down. But we had this other product which was a burglar alarm. Over the last 18 years, insiders at MGM Resorts International have traded over $400,001,568,942,252 worth of MGM Resorts International stock and bought How would you understand why someone rejected one of your ads? So, we didnt allow. Connect with your prospects desires and pain points. Get the best of the best right now. It had made him millions, literally millions. Then, alongside the customer knowledge he had, he would be able to come up with a winning sales concept. That was the story about buying that property. People are going to read that, especially people who are frustrated with the talent they have. How did you figure out what to do to make it interesting? I used that as a turning point. With Bench, you get a professional bookkeeping team to do your books for you and our simple, elegant software to review your finances. Each month youll receive tax-ready financials that give you a snapshot of the financial health of your business and make filing taxes a breeze. And my two sponsors, which Im grateful for are the company that will help you hire great developers. Andrew: Okay. Joe: Well, I guess acquiring it was easy because I had the money from my BluBlocker experience. how is it spelled? The customer needs to harmonize with the ad. BluBlocker sunglasses, that was my total focus. But if a customer stepped on the scale and saw they gained 20 lbs over the winter, that weight loss pill now looks a lot more appetizing. Yeah. I dont remember it either. Reassuringly expensive was the punchy tagline. Andrew: Why does someone care aboutI know I do, but I dont know why I care. Joe is 80 now, and during his amazing life he racked up success after success in marketing and sales. Welcome, robot overlords: The best AI tools for copywriting in 2023, Copy By Committee: why the world would be a better place without it. People absolutely trust you. Theyre very helpful because once you start writing copy and you start picking up some of these psychological triggers, you get motivated to buy. Maybe Rumble makes a deal with him. People get kind of hooked. Andrew: If I take an envelope, write my address on the to line, put a stamp on it and then put that in another envelope and mail it to you, youll use my envelope to send me that card. They turned an objection about the price into a benefit with just two words. Theyre copying them by hand. Well, with this new infomercial, we were selling 300,000 pair in one month. Sugerman, who was T-O-P-T-A-L, Top as in top of the mountain, Tal as in talent. You can do it yourself. 2 outside This is his home where were doing the wedding. I said, Yeah, I know him. Id have different columns. Andrew: You mean rewriting. The last Jewish gangster speaks about his 60 years in the mob Bumble has stood out by making their dating app about equality and all their content highlights this mission. ', 'Not many people are willing to give failure a second opportunity. Want to Read. In 1979, Sugarman was selected as the Direct Marketing Man of the Year in New York. Andrew: I see. Its fine. Joe Isnt it JoeSugarman.com. Such as: And its not just the first sentence. You never knewdirect marketing is very counterintuitive. I didnt do electronics. Steven Sugarman BANC stock SEC Form 4 insiders trading Thats why its extremely important to make sure that the introduction to any ad is irresistible. Heres a final piece of Joseph Sugarman wisdom: Sugarman states that he had more failures than successes in his career. The more honest you are, the more happy people will be to deal with you. Great Copywriting. This person is good but one little error, one digit being off could end up costing him a whole lot of pain and a whole lot of money because hed get his taxes wrong. So his ad needed to position the product as the best option on the market. I can't express how much to say thanks to him especially in crafting my own business. Im Konrad. It's only a matter of time. Andrew: Yeah. I would havethe infomercial was very much entertainment. A good friend of mine, Tony Hsieh from Zappos, did $1 billion a year in selling his shoes just through the internet. I studied him forever. In 1991, he won the prestigious Maxwell Sackheim award for his creative career contributions to direct marketing. Want Sales Copywriting that Snags, Compels and Converts. Jay Sugarmans Philadelphia Union $1 is worth $17.67 dollars today. You need to tap into both the prospects primal brain and their rational brain. But theres hope. Then I get a call from AT&T. Andrew: BluBlocker.com for sure and of course people can see it on Amazon if they want. Where are Joesugarman.net servers located in? Is it divine inspiration? Its from these failures that I learn things. Level up your income, skills, and growth with my online courses. I created this for the Batman show back 50 years ago. ", The first sentence should lead to the next sentence and so forth, Every word has emotion and meaning behind it, There needs to be a logical flow in the ad, Every good ad is an emotional outpouring of words, feelings, and impressions, David Ogilvy Copywriting Strategies Every Writer Need to Know, Lead Magnet Guide How to Generate More Leads Easily, best material Ive ever read on copywriting, elaborating on the benefits of the product, every customer experiences emotions when they need a problem solved, Why Are Copywriters Called Copywriters History and Origin, Russel Brunsons DotCom Secrets Review and Takeaways. Ive had seminar participantsI had this one farmer who sold grapefruits. Over 20 Million Sold: The Inside Story of a Marketing Fortune! It was the bestselling product not only in the insert but that weve ever had. Why did we get off of those? Weve got the toll-free number. I said, Im going to put in my ads in the coupon, very small type, Credit card buyers call toll-free. I think you want to come across as being likeable. I would get up and they gave me five slots to sell it in. Joe How did I discover BluBlockers? WebShowing 27 distinct works. Were betting that the Bears are going to win and to prove that, were going to sell you a computer. The one you love is going to love.. Bye everyone. Its such a well written ad. And then the other thing that Im most proud of is the fact that we really initiated and started the toll-free number. If you buy this right now, instead of paying $100, your cost would only be $50. Do you have a process for remembering what you read, for organizing it? Perhaps price, or some specific feature. Its easily the best material Ive ever read on copywriting and transformed me as a writer. Andrew: To teach the people at Google how to write more effective ads, even people who have incredible stats but they want you to do it for them and teach them? Use short and choppy sentences to make advertisements easier to digest. Your email address will not be published. 7 Lessons From The Legendary Joseph Sugarman - Neil Patel I was selling all kinds of electronics, digital watches, whatsoever. Joseph . Heres one you have in your book. Joesugarman.net resolves to the IP addresses 208.113.203.40. Andrew: I appreciate that. This is because every customer experiences emotions when they need a problem solved. Joseph Ive got the address and if you guys didnt write it down, just let us know and well add it to the comments. Joe: One questionyou didnt spell out Toptal. So we had to drop the line because we were depending on him for the research and for the results, but he didnt supply it. He also spoke at two other Atlanta Chabads on subsequent nights. You mentioned earlier that you didnt have any experience with television but you decided not only to create your first infomercial but to also star in it. Mary, his wife, has a net worth of around 100 million dollars. Andrew: Is that house the house that BluBlockers built? Andrew: I see it here. Andrew: You didnt put it on the camera, for example, and let the camera see through the lenses so we could experience it at home. Andrew: Youre available at resellers online, arent you? You were selling them for $400, which was still much cheaper than people expected. But first, let me do my ad. Position the product youre advertising around a bigger idea or concept. Its called Bench. They asked me if I would help them liquidate it. Hey, you never know. Instead of trying to tell you what a great product the MagicStat Thermostat is, were going to tear it apart unmercilessly. And then you go into, When we first saw the MagicStat, we took one look at the name and said yuck. And you just keep going from there. My purpose in life to leave a legacy of helping people live long and healthier lives and I sincerely believe we have the technology and the products to do that now, says Sugarman. If you can tell a story around your product or service or how you discovered the product, thats what we do with BluBlocker. One cloud service from another? Weve been in business 30 years. Joe: Yeah. Hed have to find a place to sleep near the office so he could go back home to work. But the point was I made it so you were so curious and one word led to another. But they will only beat the competition by selling a unique concept that appeals to their ideal customer. Well, the real key is do what I did. Andrew: That part I get. The Amazon CEO is valued at $113 billion, down from $131 billion last year. 7 Marketing Insights I Learned From The Great Joseph Sugarman Joe: Not really. Learn more, American Writers & Artists Institute We used personalities, different things. This is his place. Thats the case with BluBlocker. I wasnt selling sunglasses. He was one of the first advertisers to accept credit cards over the phone, pioneering a lot of the direct advertising we see today. The first sentence of the copy should be short and brief and everything but should lead you to the second sentence and the third sentence and the fourth sentence. Catalogues literally becameit started a whole revolution. Im trying to find an example. Is that why its effective? President Reagan just allowed the FCC or FTC to allow those. A household name (if your house is actually an advertising or copywriting agency). And in the process, he got his new No. Ask anyone. It makes me feel like youre more honest, that youre giving me a balanced view of the product. Now with the internet, its so much easier because first of all, you can test very inexpensively. Download our FREE, expert eBook to unravel the mysteries of high converting copy. Joseph Harry Sugerman Net Worth (2022) - GuruFocus.com But I think the first pocket calculator which led to other electronicwe were the first ones to introduce to the pocket calculator. I ran it for seven years. People dont realize that television is an entertainment media. We were in those publications. I fly back to Chicago, my hometown. Andrew: I want to ask you about how you said you knew that people didnt like the name. I think that book was The AdWeek Copywriting Handbook.. Andrew: What was the funny story, acquiring it or selling it? Andrew: Did I say the AdWeek Copywriting Manual? Its the AdWeek Copywriting Handbook.. . He used to go to work and not come back homeactually, he would finish work I think past midnight. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. Upon signup, youre paired with a team of dedicated bookkeepers who understand your business and use simple, intuitive software to balance your books. So I called up my friend and I said, Those astronaut sunglasses that youve got, please, could you send me a pair? It required a little bit of installation. I got so fascinated by books that taught me how to be more persuasive, the books that almost taught me what felt like magic tricks at the time. If that person happens to take off because theyre sick or they have other projects they want to do, you have zero bookkeepers. Nobody needs a story for two minutes. I cant think of an example right now. Its very, very helpful. So, okay. He says that very product has its own personality and you have to dig deep to find out what it is. Andrew: Why are you doing this? I was very honest about it. We were the first ones to introduce the digital watch. And the former led to the latter as he wrote prolifically and kept learning from those catastrophic early attempts. As a consequence, people saw that. Thats the way it goes. WebJoseph Harry Sugerman Net Worth 2022 and insider trades. Yeah. Would you? Hes an American living in Japan. We were selling BluBlockers, and I get this letter from this lady in Maui and it says, Dear Mr. Sugarman, I just want you to know that I was looking so forward to getting your sunglasses, but what happened is the UPS guy delivered them to my front porch and my dog chewed them up. I could use those principles and make the newspaper really very, very popular. Thats exactly what I did. It ran for 10 years. Joe: 300,000 pair in one month, primarily from TV. So I saw that, and then I started running print ads. QVC was a big success. Joseph Sugarman is one of the most epic copywriters thats ever lived. Joe: This guy, they ran an ad, got the results and then the guy bought my book, The AdWeek Copywriting Manual, or whatever. I remember Triggers is the one that got me interested in you. Joseph Sugarman is a legendary copywriter and bestselling author. They stocked up on I think 20,000 pairs of BluBlockers for me to sell. Theyre annotating them. He wittily told readers that hed pay them $10 for every grammar mistake they found in ads. Otherwise it might sound like Top Towel or something and what does a towel have to do with this? I photograph it real quick, wrote a real quick ad, ran it in this insert. Use simple language so your reader isnt forced to pause whilst they try to read a four-syllable word they rarely use. You followed all the principles, go ahead, run it. Lloyd Sugarman Providence, Rhode Island Franchises: 15 Johnny Rockets units Annual Sales: $24 million No. I go there. His company, JS&A Group, Inc., soon grew to become America's largest single source of space-age products, and he eventually introduced dozens of new innovations and concepts in electronics during the '70s including the pocket calculator, the digital watch, cordless telephones, computers and a variety of other items. Joe Lets connect! It was very much like running a business. There were a lot of timesthe thermostat ad was a good example. Didnt you also buy a newspaper in Hawaii, in Maui? WebHow much money is Joshua Suherman worth at the age of 30 and whats his real net worth now? Ive proven that many times, especially with my seminar participants. Well, theres someone who I interviewed who knew me for a long time who sat there and said, Im not going to follow what Andrews saying. For a long time he did not believe for some reason. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. I'm so grateful for his mentorship and what his online trainings have done for me! Legendary Direct Marketer Joe Sugarman Dies At 83 He talks to the other, hes amazing. To Think Like Joe Sugarman Is it just as easy as do a background check on your people? So we did that. Ive got to start my own company. He did. That means you know them and their motivations and youre connecting with their pain points and desires. He wasnt really satisfied. Heard of Stella Artois famous campaign in the 80s? Andrew: Hey, everyone. Ensure the order of your advertisement and copy has a logical sequence. Joe: What did I put in there? Andrew: The property. Andrew: Makes sense. WebJoseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLCall based in With each passing day, Jay Sugarman overall profits continue to rise, and he is becoming more popular on the sidelines. It turns out that when somebody buys that product, its because somebody in the neighborhood was robbed or somebody was affecting their family and they were concerned or something was happening that frightened them. Im wondering back when you were selling the MagicStat, when you were selling those old computers, before you could just reach out and text and email someone, how did you reach out to people like thermostat customer to understand that they dont like installation, that that was an issue for them, for example? Its an immediate turn-off. I noticed your first response came in the form of a story. Joe Sugarman, seller of Blublocker sunglasses on TV and one of the last of the wacky copywriters who drove the mail order business, died on March 18 in Las But how would you understand that people were intimidated by installing a thermostat? You never really know what works and what doesnt until you test it. How Zee Ali went from selling cigarettes in the hood of Chicago to selling LeadPages founder on why you should be embarrassed by your first launch, How a list nerd grew Ranker.com to 27,000,000 monthly visitors. They used his EXACT design and copy style to grab his attention. He said this is an honest to god human bookkeeping system that manages your books using humans with software to help the humans but theyre real people keeping track of it. 2023. Every word is going to paint a picture in the customers head. WebJoseph Sugarman is one of the most epic copywriters that's ever lived.He launched his direct mail agency JS&A Group through writing ads by hand and has no shortage of But most importantly, every great ad is based on emotion. Thanks for being on here. When I appeared on QVC, they did that once and our sales were terrible. Im either in Maui or Im here in Las Vegas. Delray Beach, FL 33444 Okay. I have some beautiful examples of their success. Oatly tugs at emotions whilst delivering some facts about their product to back up those feelings. Theyd be amazed by what they saw, and I would go scream and beg to my parents to please buy me those glasses just so I could see what they saw. How do you come up with ideas like that? I found out. He was the first to market the cordless phone and the We were deluged the first day. Joe: The one you love is going to win. You might not know this, but I am probably the biggest failure youll ever interview on your show, primarily because I have failed so many more times. Another thing too that was interesting too, I used to give seminars for several years. Now what he got was books that were organized that could tell him where his business was month to month and without having to go home every night wondering whether hes unaware of where his businesses, whether hes spending money where he shouldnt, whether hes spending more money than he thinks he is or whether hes going to have tax issues at the end of the year. And Sugarman advocates addressing your customers objections quickly and directly. We were on QVC for 20 years. But not everything could be a winner. . He said that keeping track of revenue and expenses was becoming really painful. Forget the wedding, this is going to be an amazing experience with an amazing wedding on top of it., I looked at the house and I immediately zeroed in on the bookcase and I said, Hey, thats Joe Sugarmans book. And in the process, he got his new No. Joe: Handbook, Im sorry. Joe: Well, its called Maui Weekly. 7 Epic Joseph Sugarman Copywriting Strategies and Examples His virtual assistant did it, but then he realized you know what? Theyll give you a Mixergy exclusive and youll see it right there on the page. Simply because theres no urgency. His CTO, the guy whos in charge of managing the code at the site says, This guy is so good, he can do my job. And now, Derek Johnson, who signed up for Toptal has hired the developer from Toptal for more than full-time, and the two of them are working together and continuing to produce great products. Facebook Twitter Pinterest LinkedIn Email, Call Member Services Sugarman states that yes, you need to include features and benefits, but each sentence needs to flow into the next and thats your main aim. You mightve thought of hot weather and oranges when thinking of the state of Florida. He wanted to give it a shot. An SEO savvy content strategist and copywriter with a pretty darn creative noggin on my shoulders. Books by Joseph Sugarman Someone showed up at his house. If its the latter, youre in good company. We lost a couple million dollars on that venture. Why are stories so effective, and are they worth the extra time that people are going to have to invest to listen to them? A co-owner of the Los Angeles Football Club has been charged with orchestrating a scheme to gain control over two investment advisory firms so he and a Joe: Thats a good point. Joe: I had a line of health products, stem cell products that helped your skin, that prevented pain, supported your being.
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