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Hence why the likes of Sunderland and Spurs are traipsing all the way to faraway lands to play in anonymous tournaments on pitches that have taken their toll on key players. The silly thing about this is that they obviously did have a good day, with lots of people watching their output. or Then you can access your favorite statistics via the star in the header. For comparison, that is only 18m less than Manchester United paid for Paul Pogba, who reportedly takes home 290,000 a week. Very decent again, by their norms. With regard to Asia, it is perhaps best to let the numbers explain the EPLs popularity and to convey just how sizeable the continents market is. 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BT Sports coverage of Everton v Brighton got 669,000 842,000 and Chelsea v Crystal Palace 577,000 to 921,000. viewing figures Afghanistan, Moldova, Turkmenistan, North Korea and Cuba were the five countries without coverage in 2018/19. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. This is why Asian businessessuch as Samsung, Chang and Goldenwayare accruing such enormous expenditure in backing Premier League teams Chelsea, Everton and Swansea, respectively. Year-on-year comparisons are shot through with caveats though, so hard conclusions are not easy to make. "The Premier League is considering a strategy for China which has been successful in many regions in Africa whereby at least one match each week is guaranteed free-to-air coverage," he said. Oche Balboa on Twitter: "Premier League viewing figures - Main Change the plan you will roll onto at any time during your trial by visiting the Settings & Account section. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many users needs. Arsenal v Sheffield United had a low of 743,000 and a high of 1.1 million: more typical of a non-big Sky game. China has been the English top flight's most lucrative overseas television rights territory. One only has to look to industry and manufacturing to see that, once China decides to flex its economic muscles, its European rivals struggle to respond in turn. Show publisher information For owners of Chinese Super League clubs, it represents a way to build up political links by actively participating in the government's plans. Were declining viewing figures for the Premier League to become a trend in the longer term, and were similar trends to emerge elsewhere in Europe, football on the continent would already be in a critical financial situation. Earlier on Saturday, Leeds game against City on Skys two channels pulled in 1.5 to 2.2 million viewers, which is about par for the course. Pub figures are currently marginal for obvious reasons. That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. In China, the beautiful game appears primarily to be a Machiavellian tool of self-furtherment. Footballs 3pm Saturday blackout: Time to end it or vital to protect offers FT membership to read for free. Chinese clubs aren't recouping much of their massive investments on matchday, then, nor is it feasible that broadcasting money is covering their costs. According to the latest report from analyst firm SPORT+MARKT, 70% of all football fans worldwide now watch the Premier League, with 643m homes tuning in to see the likes of Arsenal, Liverpool, Manchester United and Chelsea - an increase of 11% on the previous season. These are stunning numbers, amounts which would make eyes water at even the wealthiest of European clubs. Liverpool have also taken key steps to capitalise upon this crucial and ever-growing market. The estimated figures were normally much higher than the actual numbers of spectators in the game. To use individual functions (e.g., mark statistics as favourites, set We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). China has the most Premier League followers of any country at more than 300m, followed by India with 147m. Charlton: China's World Cup misery saddens me During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. Sky and BT Sport (which shares Premier League rights in the UK) will have Oscar has just joined Shanghai SIPG from Chelsea for a fee of 52m, despite having long been linked to clubs of the size and prestige of Juventus. One only needs to look to Major League Soccer, the J-League, the A-League, the historical NASL, and various extravagant vanity projects in the Middle East to see that attempting to compete with the grand old clubs of Europe, whether directly or on a limited scale, is more often than not a fruitless endeavour. A link has been emailed to you - check your inbox. It should be noted that football in China is a powerful political tool as much as it is a form of entertainment. Premier League - Statistics & Facts | Statista With the Premier League working in partnership with independent research agency Nielsen Sports, broadcast and audience information has been compiled and collated from individual markets. But equally, few seem to have jumped off the football ship as it runs aground on the rocks of covid-19. The household reach for live coverage only was 978 million homes. The clubs appointment ofmanaging director Ian Ayre was a move taken with an international vision. Liverpool and Wolverhampton Wanderers clash on USA Network was themost-watched final matchday fixture on pay-TV, with a record 681,000 viewers. While there has been a parochial tendency to write off ambitious foreign football competitions in recent times, the Chinese Super League is different. The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. It was also the most-watched EFL Cup final on record for Sky. When it comes to the latest overseas league to take on the old powers of Europe, there seems to be a comprehensive new strategy for overcoming the biggest and most illustrious clubs. Has it crashed and burned or is it more popular than ever simply because a lot more people are at home and at a loose end? The English Premier League has secured a new broadcast deal with Tencent in China, moving quickly to replace its previous $700m contract in the country that was However, there are examples - such as DAZN in Japan and Turner in the USA - of companies prematurely ending deals in the last year, and so the European governing body must tread a fine line. From there it all gets a bit weird. This means that we may include adverts from us and third parties based on our knowledge of you. Ultimately, they have usually had to scale back their ambitions. Follow @Eddydove on Twitter to continue the dialogue. In total, the Premier League accounted for 185,000 hours of global TV coverage last season, making it far and away the most popular sporting competition in the world. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was terminated with immediate effect earlier this month. It is early in the season and its not possible to tell whether numbers will sustain, increase or drop off, but early indications are that normal figures are being largely sustained. Lee states there are some who estimate that Asias total soccer fanbase numbers over a billionthe kind of interest that the home market cannot even begin to compare with. The Premier League gets 40 to 50 percent of its income from overseas broadcasts; Germanys Bundesliga is only at about 20 percent. Sundays Chelsea-Liverpool on USA Network averaged a TAD of 1.04 million viewers to rank as third-most watched Premier League match ever on cable. Use Ask Statista Research Service, on the NBC Sports networks; including streaming data, NHL - number of Stanley Cups won by team 1915-2022, Super Bowl TV viewership in the U.S. 1990-2023, Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2023, NBA Finals TV viewership in the U.S. 2000-2022. Initially, it is a case of timing, and secondly, it is the intrinsic value of the product. Worryingly, in their attempts to make China the foremost footballing nation on the planet, economic strife in European football would no doubt suit the Chinese government well. What better way to further the cause of Chinese football as a global phenomenon, than to sabotage the complacent old order as embodied by Europe's grand old teams? More than half of this season's remaining 372 matches will be made available free-to-air in China, with the rest accessible via subscription. Standard Digital includes access to a wealth of global news, analysis and expert opinion. How Much Football on TV is too Much? | Sportslens.com Asia and the EPL: How a Continent Fell in Love with the Premier Chart. Asia offers an enormous market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides. Two stoppage-time goals, including a dramatic winner from substitute Diogo Jota, saw Liverpool's 4-3 victory against Tottenham Hotspur come to a frenetic READ MORE: Images of the Beautiful Game From Mexico, Serbia, Iraq and Beyond. We want as many people as possible to see Premier Leagues matches. But crowdless is all there is on offer, so we watch it regardless. university And given their spurious 14 million story, theyre obviously as keen as ever to associate their PL coverage with popularity. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. These look a bit higher than might normally be expected. This is more than the MLS ever managed, and certainly upstages the achievements of less distinguished overseas leagues. Its without doubt a much worse version of football without the crowd providing an atmosphere. Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all READ MORE: Murder, Corruption and The Demise Of A Chinese Football Giant. Philadelphia and Raleigh tied for fourth place. Stay informed and spot emerging risks and opportunities with independent global reporting, expert Twenty-five minutes into the United game, Sky had 3.3 million viewers as a peak. analyse how our Sites are used. This is high by their normal standards and worth shouting about in itself, especially as the low end of the viewing figures bracket for this game was still around two million. China is the world's biggest Premier League fan, Charlie Rose stripped of Walter Cronkite award, NAB 2017: Valossa collaborates with Yle on AI-based broadcast metadata. Overseas investors have so often attempted to build their own divisions, and to forge successful brands elsewhere. President Xi Jinping has sanctioned massive state spending at a grassroots level, while the Chinese Super League represents an attempt to furnish the country with a domestic division worthy of its name. It is shaping up to be a busy summer transfer window for Arsenal but which senior defenders should Mikel Arteta and Edu look to sell or loan out ahead of next season? You may change or cancel your subscription or trial at any time online. Beloved as football is in Europe, our domestic leagues are not supported by the limitless economic resources of a global superpower. To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. In the following months, Chinese clubs signed Gervinho, Demba Ba, Graziano Pelle, Ezequiel Lavezzi, Hulk, Ramires and Jackson Martinez, to name but a few. To seal his transfer from Boca Juniors, Shanghai Shenhua paid Tevez's hometown club a reported transfer fee of 71.6m. One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. Anyway, they were at it again this week with a story in The Independent, telling us in a big headline: Manchester United and Liverpool defeats helped Sky Sports to its highest ever viewership., Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be locked out of sporting events.. China Premier League TV viewers in the U.S. 2021 | Statista They estimated that big games attract up to 100,000 illegal streams in the UK, but into four figures for less attractive games. Judging by their behaviour over the last few years, it is clear that Chinese owners are at peace with the fact that, to attract the players necessary to establish the Super League as a serious force, their outgoings must be truly gargantuan. BEIJING: Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again from next season in a move welcomed by the league's commercial director on Tuesday. Available: https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21, Immediate access to statistics, forecasts & reports, Top TV shows by total viewer numbers in the U.S. 2021-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Viewership of live sports in the U.S. 2021-2025, Digital live sport viewership in the United States 2021, Average per game TV viewership of NFL games in the United States 2010-2022, TV viewership of selected National Football League games 2022, NFL Monday Night Football average viewers 2015-2022, NFL Thursday Night Football average viewers 2015-2022, NFL Pro Bowl viewers in the U.S. 2000-2023, Viewership intent on the NFL in the U.S. 2022, by gender, Super Bowl TV ratings in the U.S. 1990-2023, NFL Super Bowl halftime show viewers in the U.S. 2023, Super Bowl viewers in the U.S. 2017-2023, by platform, Streaming viewers of the Super Bowl in the U.S. 1990-2022, NBA Finals TV ratings in the U.S. 2002-2022, Average viewers of the NBA Finals in the U.S. 2022, Average U.S. TV ratings of NBA Finals 2022, NBA All-Star game viewers in the U.S. 2003-2023, TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership NHL Stanley Cup games 2008-2022, Average U.S. TV ratings NHL Stanley Cup games 2006-2022, TV viewership MLB opening night on ESPN 2022, MLB World Series TV viewership in the U.S. 2000-2022, MLB World Series TV viewership in the U.S 2022, by game, MLB World Series TV ratings in the U.S 2022, by game, MLB All Star game viewership in the U.S. 1992-2022, Average number of MLS TV viewers in the U.S 2012-2021, MLS playoffs TV audience in the U.S. 2019, UEFA Champions League Final viewers in the U.S. 2022, FIFA World Cup Finals average viewership in the U.S. 2018-2022, Women's World Cup Final viewership in the U.S. 2019, Average number of U.S. TV viewers major golf tournaments 2021, TV ratings for final round of The Masters in U.S. 1997-2022, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, Daytona 500 TV viewers in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series 2022, NCAA basketball March Madness average TV viewership 2022, NCAA college football TV ratings and viewership 2020, Employment in Premier League clubs in the UK 2013/2014, by type, United Kingdom: employment in the Premier League in 2013/2014, by type, Enterprise value of top tier football clubs in Europe 2022, Contribution of the Premier League to the GDP in the United Kingdom 2013/2014, Tax contributions of Premier League clubs in the UK 2013/2014, by type, Premier league football clubs revenue in England 2016/2017, by stream, Revenue from Premier League TV broadcasting rights 2001-2016, Average UK television viewership of the English Premier League 2010-2017, by channel, UK: average matchday attendance of football clubs 2015-2020, by league, Favorite viewing method to watch FIFA World Cup in the U.S. 2018, Streaming viewers of FIFA World Cup games in the U.S. 2018, Revenue from Premier League broadcasting rights 1992-2019, West Bromwich: most expensive season ticket 2016-2019, Women's World Cup interest levels in the U.S. 2019, by ethnicity, Distribution of MLS television audience during 2013 regular season, by income, Annual income of Hong Kong Football Association FY 2020, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s), Find your information in our database containing over 20,000 reports. WebThe English Premier League (EPL) is widely regarded as one of the most exciting and popular soccer leagues in the world. cookies League grows audience abroad with English social The Premier League sides fuelling of the Asian passionthe preseason tours and talk of a 39th fixtureis an important side of this mutually beneficial triangle. Or by navigating to the user icon in the top right. Growth was driven by new free-to-air coverage in several countries, notably Brazil and South Africa, while there was also a continued increase in live audiences in the UK. "One main driver of the rise was the switch of the League's broadcast rights in China from pay TV over to terrestrial coverage. The publicity-savvy Sheikh Mansour, the Emirati owner of Manchester City, is acutely awareof the benefits of intelligent presentation to Asian publics. ET since Oct. 20, 2018 (Chelsea-Manchester This enormous audience, a public hungry for the Premier League and hugely receptive to the product, generates an enormous income for EPL sides and has a self-perpetuating effect on the product. Inter Milan owners Suning sue English Premier League over China The causes of that inflation are manifold, but the arrival of Chinese billions on the scene is certain to make things even worse. There have already been reports from the Premier League of agents using offers from China as bargaining chips in contract negotiations, most notably in relation to Alexis Sanchez and Mesut Ozil. Last updated on 17 September 202017 September 2020.From the section Premier League. AFP. The resulting hype for the final was intense, with an estimated global audience of between 380 and 400 million viewers, making it almost twice as big as the Super Bowl. Naturally, every press release declares them to be amazed and delighted by increases in Prime subscribers, but without independently verifiable facts, we should raise an Ancelotti-style eyebrow. Since kicking off its coverage of English soccers top flight in August 2013, NBC Sports has aired28 of the 30 most-watched live Premier League matches ever in the USacross all platforms. It is a relationship that Japan Today has described as decades in the making and the site suggests that British football is so popular primarily because it was the first European soccer to be broadcast regularly in Asia. Even with a relatively limited use of the imagination, it is not hard to see how that could potentially jeopardise the financial security of Europe's top domestic divisions. So, during the 2016 January transfer window, Jiangsu Suning secured the services of long-term Liverpool target Alex Teixeira, trumping Liverpool's 24.6m offer to Shakhtar Donetsk with a stonking bid of 38m. READ MORE: The Economic and Cultural Fuel Behind China's Football Investment. Premier League UEFA Champions League Exclusive: Champions League viewing figures revealed and impact on Arsenal, Chelsea and Spurs Exclusive: The It now looks like it is from an alien planet. So successful has this been that the 28 Premier League years are referred to as a hermetically sealed, separate entity to footballs other 120 years. In 2018/19, research from Nielsen found that around 3.2 billion people watched games throughout the year. Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. Broadcasters Audience Research Board (Barb) revealed that a 6% decline in total viewing figures happened during the same time. Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. Though the Super League has seen broadcasting revenues and the value of its television deals grow considerably in recent years, there can be little thought of clubs turning a profit when acquisitions are, in the case of Carlos Tevez, on wages of anything up to 615,000 a week. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. Fantasy Premier League, Official Fantasy Football Game of The Premie Clearly, the broadcasting industry is, as ever, keen to sell itself as super-popular. 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